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Pratima Sheorey

Journals

Drishtikon: A Management Journal

Year

2017
2018

Authors

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Gandhi, Aradhana

Mobile Banking Adoption in a Developing Country Like India

Abstract Views :319 | PDF Views:2

Authors

Aradhana Gandhi ¹, Pratima Sheorey ¹

Affiliations
1 Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Symbiosis Infotech Campus, Pune, Maharashtra, IN

Source

Drishtikon: A Management Journal, Vol 8, No 2 (2017), Pagination: 29-42

Abstract

Mobile banking, or banks providing banking services through mobile phones, has received a positive response since its launch. However, the penetration of Mobile Banking is still low because of several reasons. In this study, the different factors that affect the adoption of Mobile Banking services have been analyzed. Behaviour of 120 customers, who use different mobile banking services, was studied to ascertain, what motivates/discourages them to use mobile banking services. The output of Exploratory Factor Analysis was taken as an input to Hypothesis Testing using Multiple regression. The study revealed that Perceived usefulness, Perceived Relative advantage, Perceived risk, Social impact and Perceived cost impact the adoption of mobile banking in India. From a practical implication point of view, this study can encourage banks and prompt them to take necessary care while implementing mobile banking, because mobile banking adoption parameters has an impact on adoption of the technology. Based on this result, banks will have to make an extra effort to ensure that they design a mobile banking platform that is free from errors and electronic threats and portrays usefulness and relative advantage of using the technology.

Keywords

Mobile Banking, Perceived Usefulness, Relative Advantage, Perceived Risk, Social Impact, Perceived Cost, India.

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References

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Pedagogical Innovations-Experiential and Participant Centered Learning

Abstract Views :275 | PDF Views:0

Authors

Aradhana Gandhi ¹

Affiliations
1 Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune, IN

Source

Drishtikon: A Management Journal, Vol 9, No 1 (2018), Pagination: 1-9

Abstract

Today’s aspiring MBA students have very little patience to sit in a class and listen to what the professor has to speak and even less to read the textbooks prescribed by the faculty. Innovative ways of delivery and learning is the only way the facilitator can make the class engrossing for the students. Book reading are useful in enriching a course and reinforcing classroom teaching. This case describes a methodology of teaching developed by the author for Retail management course of an MBA program. The book reading offers a business context for reinforcing classroom learning by intertwining roll plays and the participants can be evaluated on their performance. Participant’s feedback that such a methodology enhances their practical understanding of the topic and develops the right skills to make them industry ready. This can be adopted for other business courses taught at the post-graduate level. Participants can be given two weeks to study the book, followed by 2 hours of role play, 1 hour of open book exam and 1 hour of debriefing time.

Keywords

Book Reading, Goal, Retail Management, Open Book Exam.

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